There are a lot of things that can be termed difficult in the industry of real estate. There are a lot of rules, regulations, laws, and requirements. The real estate exam is a difficult test that many do not pass on the first try. While the test is hard, for some, one of the biggest hurdles in Ortley Beach real estate is writing a listing. Those not in the company of buying and selling homes may not realize just how important a listing can be. People that say that a first impression is a lasting one are correct. A bad listing can prevent a sale. Blurry pictures, bad writing, and wacky headlines can all turn potential buyers away. As an agent, it is your responsibility to do your best to sell the home. The first step of that process is writing the perfect listing.
The Right Title Attracts Buyers
A good title is engaging without being in your face. Where the right title can attract buyers, the wrong title can turn them away. There is a lot of spam online these days and people have gotten very skeptical of certain title characteristics. Typically, headlines and articles that are written in all caps, include lots of exclamation points, and have spelling mistakes are attached to a spam article or link. If there is one thing you take away today, let it be this: do not make your headline seem like spam. A compelling headline is short and descriptive. Highlight one thing about the home and one thing about the location and keep all the other details for the listing content.
Ortley Beach Real Estate Listings Should Be Specific
Potential buyers know about Ortley Beach. That is why they are looking to buy a home in the Ortley Beach real estate market. Therefore, don’t waste valuable words and space describing the town. Unless, however, the home is located close to a special attraction. Instead, be specific about the home’s features. Your opening statement can include other property highlights that you couldn’t fit in the title. When describing amenities, use brand names when appropriate. Any significant items purchased from popular or trendy stores should be included. The trick is, while you should be specific and include many details about the home, don’t give everything away. You still want people to view the home in person so leave a few things out to draw visitors in.
Hire a Professional Photographer
Bad pictures tell a buyer nothing about a home. Mostly because people don’t want to look at blurry photos and won’t bother scanning through a gallery full of terrible pictures. If they don’t want to look at the pictures, they certainly won’t bother reading the description or contacting an agent to schedule a showing. Many photographers will do real estate photos not only quickly, but affordably. For what the price of homes are nowadays, hiring a professional photographer is a very small price to pay to attract buyers.
Avoid these things in real estate photos:
- All different sizes
- Blurry
- Dark
- Bad perspective
- Limited Views
Do this instead:
- Use a tripod
- Format the photos for all media and devices
- Use a flash
- Get aerial views with a drone
- Take photos with a wide-angle lens
Using these tips will give you much better photos for your listing. Pictures that include too many personal items, are so zoomed in that you can’t see anything in the room, or are so dark you can’t see any detail should not be included them in the listing.
Ortley Beach Real Estate Listings Should Always Include a Call to Action
The end of the listing should direct a potential buyer on exactly what to do. Examples would be statements that include things like “call now” or “schedule a showing today”. When you make clear instructions and make it easy for someone to complete the action, they are more likely to do so. Listings that hide contact information or make it difficult for a user to contact you as the listing agent are less likely to lead to a sale.
Less is more when it comes to writing an effective Ortley Beach real estate listing. Short, sweet, and to the point is an appropriate adage for real estate listings. Even an average real estate agent can sell a home with a great listing and the best agent can lose a sale with a badly written one.
If you want to learn more about Ortley beach real estate, check out this article. In that article we go over some common real estate terms.
